Energizing efficiency brands.

Monthly Archives: January 2014

 

Avoid being mistaken as a spammer

Avoid being mistaken as a spammer
by candice 2424 views

I received an an email today from a fellow volunteer for a green building industry nonprofit. It included a request to send out a PDF flyer attachment for an upcoming event to our network. The sender, who I do not know personally, signed the email with her initials only. She did not include the name of the organization we both work for …

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Build your brand or what I learned in 20 years about strutting your stuff.

Build your brand or what I learned in 20 years about strutting your stuff.
by candice 2256 views

Know who you are as an organization.
Define your brand in writing or you’ll go off course.
Be able to articulate it clearly …

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