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Energizing efficiency brands.

Build your brand or what I learned in 20 years about strutting your stuff.

 

Build your brand or what I learned in 20 years about strutting your stuff.
by candice kollar

Know who you are as an organization.

Define your brand in writing or you’ll go off course.

Be able to articulate it clearly.

Use it as a yardstick for all company communications.

Educate your internal team and stakeholders.

Roll it out. Strut your stuff!

Use a tag line to communicate a singular brand idea. It will also remind you of who you are.

Be consistent.

Establish and follow visual guidelines.

Be patient.

Building a brand takes time.