by candice kollar
Know who you are as an organization.
Define your brand in writing or you’ll go off course.
Be able to articulate it clearly.
Use it as a yardstick for all company communications.
Educate your internal team and stakeholders.
Roll it out. Strut your stuff!
Use a tag line to communicate a singular brand idea. It will also remind you of who you are.
Be consistent.
Establish and follow visual guidelines.
Be patient.
Building a brand takes time.
