EnVectra brought a progressive and eco-responsible approach to the handling and shipping of toxic waste by small waste generators such as dentists and auto repair shops. These small businesses were required to comply with the regulations of city, county and federal agencies. Submittals were complex and time-consuming. They lacked uniformity and reporting periods occurred at different intervals for different agencies. This was problematic as reporting could easily exceed what could be reasonably managed by a small business. When paperwork fell behind, fines were accrued. That’s when bad things were prone to happen. Small waste generators could be tempted to handle waste in ad hoc ways, not reporting it and disposing of it improperly to save time and avoid fines they couldn’t afford. This posed serious environmental and health risks.
EnVectra saved their customers time and money and dramatically reduced improper waste disposal by small waste generators by providing a turn-key efficient solution that included responsible reporting, handling, shipping and tracking of hazardous waste. They were the first to offer an online reporting portal that automatically replicated individual company information to different haz-waste report forms.
The Kollar team created Envectra’s start-up identity including its striking logo, business cards, a stationery system, print collateral and the application of the identity to digital media and the web.
EnVectra needed to project a progressive image, consistent with their business philosophy, while communicating meaningfully with a mostly conservative audience. The spiral in the logo design represents the EnVectra process and the logo is balanced on its point to represent the precariousness of the process. The EnVectra logo design was chosen from thousands of entries for inclusion in American Corporate Identity, a hard-cover design industry reference book that showcases outstanding creative solutions by American designers.
Print collateral for any new company is subject to updates. This can, and often does, lead to premature obsolescence and waste. For EnVectra’s collateral we created a high-end pocket folder with a subtle blind-embossed logo on the front. The multi-purpose folder was designed to contain economical two-color printed inserts about the company that could be easily updated and reprinted at little expense as the company evolved. In some cases, custom material on the company stationery and a business card would be added. Because EnVectra was about to move into a new facility, we deliberately did not print any contact information or text on the folder to avoid obsolescence. This reduced manufacturing costs and, to further bring the per unit cost down, we produced the folder in a large quantity, much larger than the companion two-color inserts. The insert designs showcased contemporary graphics by Native American artists and quotes from the great chiefs in keeping with the company’s environmental mission and the values of the three founding partners. The collateral package conveyed a highly credible, unique, and contemporary look and feel at a reasonable cost.