After more than two decades of professional practice, there isn’t much we haven’t done, and done well. If there’s one thing we’ve learned, it’s that clients have unique needs at any given point in time and audiences are idiosyncratic. Anyone can hang out a shingle and put up a web site, but influencing the motivations and behaviors of sophisticated target groups requires a marriage of science and creativity and a deep understanding of context. Especially for companies communicating sustainability, partnering with a team that understands your industry in a profound way just makes good sense.
If you are like most clients, there may be things you need in the short term, possibly urgently. We are always happy to help with quick-turn projects provided we have room in our schedule. But the highest-value return on any marketing investment comes with taking a whole-systems view of your communications program. To accomplish your goals, we may take conventional or unconventional approaches. No matter the tactical approach, the single most effective thing we can do to anchor your brand in the minds of your customers is to get your message right from the start. We call this developing a strategic message platform. Once we do this, everything will coalesce around it. Delivering a well-honed message consistently across all your media communications – this is the secret-sauce of success.
The following is a sampling of our services. There’s no way a list like this can be comprehensive. For example, we’ve also done conference branding and entire conference promotion programs. So if there’s something you you have in mind that’s not mentioned, let’s talk. You will likely find we have a few relevant success stories to share.
Just a doodle on a napkin?
A well-designed logo will embody the individual spirit of your company in a single graphic gesture. We’ve been recognized repeatedly with awards for excellence for our logo designs and will guide you through our well-honed process to create a versatile custom symbol and/or logotype. Our logos are designed to have a long shelf-life and work across all media types. In addition to the obvious external benefits, once embraced, this journey will energize and coalesce internal cultures.
Everything is hitched to everything else.
Your logo is not your brand. A brand is a promise. Knowing who you are (and who you aren’t) is key to maintaining a growth trajectory. Companies evolve. Markets change. Lack of clarity or loss of connection to your vision and mission will cost you. You may not be the same company you were when you were a start-up. If you don’t shape your brand, it will shape you. So take the helm. Get clear, spread the love. And reap the returns.
What makes a company green?
You might have the greenest product but if you aren’t walking your talk back at the office (and plant), customers will sniff you out and migrate to a competitor that is. So how can you strengthen your brand and profitably green your business? As one of San Francisco’s very first businesses to be Certified Green, we know what it takes. Let us identify some greening strategies that can work for you, those that have the greatest impact and the least cost. You’ll want to stay on the path of constant improvement and avoid communication pitfalls.
Strategy before tactics is the name of the game.
Uncoordinated, one-off communications create confusion about you in the minds of your customers. Continuity and repetition build strong brands. Our strategy experts will craft a solid communication platform based on your business goals. Like the North Star, it will then serve as a guide for all company communications across all media.
How well is your brand performing?
We learn to love our old look because it’s ours. But, honestly, is your tried-and-true image looking a little tired? Be brave. Re-energize your brand. Breathe some new life into your image. Your constituencies will think something’s up. This is good!
Update your web site in-house. Easy as pie.
From starter sites to complex online apps, we’ve got you covered. Design, copywriting, development, SEO, custom tools. Just ask. We can point you toward reliable green web hosting and orchestrate seamless transitions. We test rigorously before going live so you always look your best.
100+ successful high-quality print projects completed.
There’s nothing quite like ink on paper and we delight in designing for print in the most sustainable way possible. From fine engraving, luxurious 4 or 6-color offset, embossing, letterpress or event digital output of a post card. We’ve got tricks up our sleeves. We love finding creative ways to repurpose resources, save money and energy. We only specify the most sustainable (and beautiful!) papers.
Like professional chefs, we keep our eye on the stove.
We love printed communications. We are well versed in the ins and outs of process color and preparing artwork for a myriad of reproduction processes. We oversee complex printing projects from inception through delivery and have an existing stable of preferred printers who share our commitment to sustainable practice. You can trust us for everything printed as well as custom fabrications like die cutting, special bindings, etc.
All the world's a stage
We have helped new companies launch at Greenbuild which included everything from booth design, collateral, and populating their launch event with our rich network of green building leaders. We’ve created billboards, conference signage, Exhibit graphics as well as permanent and temporary interior and exterior building signage. Got an idea? We can make it happen.